PAF LONDON: 27 Feb - 1 Mar

15 years - 40+ shows

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Book space

Sell art. Keep your profit.

UK applications for …

Exhibit for as low as £35! •
'Buy now, pay later'!
Exhibit for as low as £35!
'Book now, pay later'!
40+ editions. 15 years. 10000+ visitors. We take 0% commission and keep your break-even point low...

We don't mark up stands by thousands of per cent like the others do...
You can also 'Book Now, Pay Later' with Klarna, Clearpay, Afterpay or Paypal!

Reach 1000s of customers
Central London location
0%
No fee on sales
Keep 100% profit
Low-priced display space
Save huge costs
VAT
No import VAT
Save on tax costs
Velcro hanging
Save time and cost
300 exhibitors
Useful Networks
You keep 100% of sale price.
At one fair, an artist spent £45 on a stand and made £1,000 — a 2,200% ROI!

These are exceptional outcomes. Every artist’s results depend on their work, pricing, presentation, and audience engagement.


You keep 100% of sale price.
At one fair, an artist spent £45 on a stand and made £1,000 — a 2,200% ROI!

These are exceptional outcomes. Every artist’s results depend on their work, pricing, presentation, and audience engagement.

SAVE MONEY ON SPACE

HANGING ARTWORK

TRAVELLING OR SHIPPING

SHIPPING TO PARALLAX

Guide to shipping art
Guide to selling art

  • VISA checker

  • VISA information

  • ETA (important)

  • Customs Brokers

  • ATA Carnet

  • Printspace

  • Artists Printroom

  • WTTB

  • Klein Imaging

  • Digital Arte

  • 3D Print Bureau

  • Backface [3D]

      • We use two venues, so check which venue is on the event date. Chelsea Town Hall, King's Road, London, SW3 5EE; and Kensington Town Hall, Hornton Street, London, W8 7NX, UK.
      • You cannot leave your car outside the venue (or overnight). There is a carpark under Kensington Town Hall where you can park during the day. For Chelsea Town Hall, you can either park under Kensington Town Hall (the venues are near each other) or park at the underground carpark in front of the venue. Most exhibitors leave their car at the hotel and then take an Addison Lee taxi or the tube to the venue. For exhibitors with larger booths and more items, the car can be parked for 20 mins in the loading bay. This is outside the entrance at Kensington Town Hall and at the back at Chelsea Town Hall. The van or car is then parked either in the carpark or in a pre-booked space, from something like justpark.com. If there is more than two of you, one could park the van at the hotel, whilst the other starts hanging. Normally, exhibitors with larger booths would start hanging earlier.
      • Please send two images. They must be j-pegs. They don’t need to be full-size. Under 1MB is best for quicker viewing. We will also look at your website or Instagram. Please send your images to the email address at the end of the application form.
      • All exhibitors must be fully paid before displaying. The instalments are usually 50% on receipt of the invoice and then, depending on when you applied, a second 50% within 7-28 days. If you wish to pay by card, and avoid bank transfer fees, you can pay through the fast check-in site: Fast Check-in.
      • Please see the terms and conditions at the bottom of the application. If the event is cancelled for any reason, there is a refund. You can also transfer to any future show.
      • No. Both are free. You will be given the internet code at the venue.
      • No. It is free. You will need to send a guest list closer to the event as all guests must be on the official guest list for entry.
      • We take nothing from your sales. What you make, you keep. That's how it should be.
      • fair map
      • You don't need to display using a trestle table or glass cabinets. Most jewellers display either by hanging their work from hooks or, more often, they use a fold-up free-standing shelf unit. This is the easiest way to display your products at the fair. Most jewellers are usually placed on the end of aisles because of their displays.
      • You can attend the event or not when displaying video art. We have PAF SCREEN at the event. Throughout the fair this plays interviews, concept music videos, philosophical and design animations, as well as video art and NFTs. For some NFTs we also display them on an LED screen. You would need to select Package 1 if a video or NFT artist, which would cover video editing and screen time.
      • Yes. Please watch the video about shipping on this application. You can ship physical work or get a UK printer to print. Either way, you will need to select the shipping option as part of your application and book a storage spot for the package. It includes a technician to hang your work. In terms of sales, the concierge team will look after your display and process any sales on your behalf. Payments are usually made by paypal if you are not UK-based.
      • (1) Draw out your exhibition plan so you know exactly what will fit and what you should send (2) Smaller works are better than very large works for selling, so think about smaller and lighter works (3) Get your works printed in the UK (4) Consider whether you would save money on travelling. If you travel, you could ship paintings, for example, rolled up in a tube and then stretch them in London. You could also bring them in a tube.
      • (1) Draw out your exhibition plan so you know exactly what will fit and what you should bring (2) If paintings, stretch them in London. You only then need to bring your paintings rolled up, which is easier to carry. It means you have more cheaper options of transport, like coaches, if you are based in Europe. (3) Get your works printed in the UK.
      • If you decide to ship physical work (you can avoid this - see the above question), there is no duty on contemporary handmade art imported into the UK. If you're a jeweller, Parallax is Temporary Admission Authorised, which means you don't need to pay duty. When you fill out your application, a member of our team will be in touch with you.
      • Please watch the video on Travelling, Visas and Customs on this application. Parallax is Temporary Admission Authorised, which means you don't need to pay import VAT or duty at the UK border.
      • Packages need to arrive one week before the event. The specific date will be in the Exhibitors' Handbook.
      • A technician will hang your work for you if you are not travelling. We also work with private technicians and you can hire one of these privately for a separate and small flat fee. Most include de-installation, re-packing and a photograph of the display too. Contact the exhibition manager who will put you in touch with one.
      • Your technician or colleague will re-pack the work and hand to our team. If you do not want anything shipped back, you must inform the exhibition manager. Re-shipping takes place the week before the next fair. Your work will remain in our storage in between the fairs.
      • If you are shipping, you don't need an agent because your shipper doubles up as an agent (see the next question). If you are travelling, you need an agent to give you a certificate. We have a list of reliable agents who have helped exhibitors in previous shows so you don't need to find one. They cost £45 and you pay them directly. You need to give them a list of your works that you are bringing (with prices) and our special T/A number, which we give you.
      • We advise you to use MBE (Mail Boxes etc.) or Pack and Send. These companies have special deals with UPS, DHL and Fedex. We would advise you to do this rather than to go direct to UPS, DHL or Fedex. They will also do all the paperwork for you - import and export. Do not use your national postal service or a cheap third-party shipper because they do not do the correct paperwork for imports and also take months to arrive. Deutsche Post owns DHL in Germany, and sometimes Germans have confused the two. It is best to stick to MBE (Mail boxes etc.) or Pack and Send.
      • If you are based in the UK or you have a UK-registered company then, yes. It just looks more professional for you. You can easily set up payments using something like Square on your phone. If you are not based in the UK, then you must use the payment desk and concierge team at the fair to process your sales because of tax regulations. If you are based in the UK and do not want to use a card reader, then you can also do this too.
      • If you use the payment desk, payments will be made by bank transfer in the UK. For all other countries, payments will be made by Paypal. Payments are usually made in 4 days.
      • Yes, there is wrapping service in Exhibitor Concierge at the fair.
      • We take no commission from your sales. What you make, you keep.
      • Yes, you price your own works. All exhibitors are sent an Exhibitor's Handbook and there are lots of tips. Please also watch the video interviews with previous exhibitors because they also give a lot of tips from experience.
      • Package your work so that it can be opened quickly without fuss and installed. We recommend that you take away your excess packaging (bubble wrap, cardboard boxes, crates etc.) with you. However, if you must store excess packaging on site, please ensure that is packed together neatly with your name clearly on the packaging. You can then hand this to the onsite pack storage. They will give you a ticket. Do not lose this ticket as you will need it to re-claim your packaging on the de-installation day. Please note we will not store bags, toolboxes, coats, or personal items. These must be taken away.
      • If a precious metal item weighs less than a certain amount it is not compulsory to apply a hallmark. The minimum weight thresholds are:


        gold 1 gram
        silver 7.78 grams
        platinum 0.5 gram
        palladium 1 gram

        If you sell an item of jewellery made with gold, silver, platinum or palladium over the minimum weight and it is not hallmarked, then you are breaking the law.

Booking Form
You can find show dates for 2026 & 2027 below.

Skip the admin fee and secure your space right now. Pay by card or 'Buy now Pay Later' with Klarna, Clearpay, Afterpay, or PayPal Pay Later.

    •
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Prefer the traditional route? Fill out the form below and pay the £5 admin fee, then receive your invoice by email.

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Select fair date:
Enter affiliate referee. Leave blank if you do not have one:
Please select a wall or booth space (includes all taxes and is for the entire event):
Shipping
Not attending? Select "Not Travelling"; a technician will hang your work and you can only send 1 package.

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Are you a PAF Club member?
Please select two images carefully. They do not need to be finished works or products that you will exhibit. They only need to give us an idea of the kind of work that you might exhibit. If you do not supply images, we will view your website instead. Send TWO images to this email: images@parallaxaf.net

1.
You agree to pay a £5 admin charge on submitting this application. When you press submit, you will be taken to a Stripe checkout to pay by card. If you wish to avoid this admin charge, please use instant booking
2.
All work must be original and by the exhibitor. You can exhibit digital prints.
3.
Exhibitors cannot sublet their space or any part of it to another party without prior permission.
4.
We require a 50% deposit to hold your space. The remaining 50% is to be paid within 7-10 days. Occasionally, the second 50% can be spread over a longer period depending on the date of the fair. We do not make refunds as the rental is for a specific date.
5.
If the event is cancelled we will return your payment in full but cannot be held liable for any additional expenses incurred.
6.
You are responsible for your own insurance (damage, theft) of your work and public liability (third party). Your insurance must include “PAF LN UK Limited. (employees, staff, officers, directors and contractors)”. AN magazine provides good insurance for exhibitors at reasonable cost through their AIR scheme for UK resident exhibitors. Hiscox underwriters may produce insurance for international exhibitors. The majority of exhibitors do not have insurance due to cost, especially if they are bringing and hanging their own work, so you can send a waiver letter instead.
7.
Work does not need to be for sale.
8.
If you need a visa, we can write a visa letter for you. However, you must be fully paid. If you are turned down for a visa, other than for political reasons, there will be no refund. If you do not present the Embassy letter to us, you will also be turned down for a refund.
9.
People under 18 years of age must be accompanied by an adult at all times.

After pressing Send, you’ll be taken to secure checkout to pay the £5 admin fee. Prefer to skip the fee? Book your exhibition space instantly here.
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